How clearly can the AI era see you?

— The Signal Index

A free, reproducible score of how AI and search find, understand, and recommend you — in two parts.

  • Enter your domain for Part 1, free and instant — your Foundation Score: can the machines reach, read and understand you.
  • Add your email for Part 2, also free — how AI actually answers about you across ChatGPT & Perplexity. (Your email is only used to verify you and send the free report.)
  • You get a scored report and a prioritised roadmap — and we fix what you'd rather not.

We make you legible — so you get chosen, not the loudest.

One number, four places you can stand.

0–39

Invisible

The machines don't know you exist.

40–64

Emerging

Findable by name; weak in AI answers.

65–84

Visible

You show up, with real authority.

85–100

Dominant

The answer AI keeps giving.

How we measure — in the open

Our framework. No black box.

One hundred points, five dimensions — here is exactly what we score and the weight each carries.

AI Answer Presence · 28
Machine Representation · 18
AI Legibility & Retrieval-Readiness · 20
Search Findability · 19
Authority, Sources & Proof · 15
AI Answer Presence28 pts
  • Named when asked about you by name
  • Named for 'category in location'
  • Named for 'best category in location'
  • Named for the problem you solve
  • Prominence/position when named (first vs buried)
Machine Representation18 pts
  • Exists as a knowledge entity (Wikidata / Google KG / Wikipedia)
  • AI describes you accurately (matches ground truth from your site)
  • AI knows your key facts (what you do, where, for whom)
  • Favourable sentiment in the description
  • No contradictions / hallucinations about you
AI Legibility & Retrieval-Readiness20 pts
  • llms.txt present
  • AI crawlers allowed (GPTBot, CCBot, PerplexityBot)
  • Valid schema.org (Org/LocalBusiness/FAQ)
  • Machine-readable value proposition (title+meta+H1)
  • Answer-structured content (FAQ / Q&A)
  • Entity consistency (sameAs links, consistent NAP)
  • Groundable content depth
Search Findability19 pts
  • Ranks for own brand name
  • Appears for 'category in location'
  • Appears for 'best category'
  • robots allows + sitemap present
  • Indexable + correct canonical
Authority, Sources & Proof15 pts
  • Present in the source types LLMs cite (Wikipedia, industry directories, review platforms, news)
  • Authoritative third-party mentions / backlinks
  • Local business profile (Google Business / Yandex / Naver per market)
  • Technical trust (HTTPS, mobile, performance)

Reproducible by design: the same site, measured again, scores the same.

— The Signal

Field notes on visibility, in your inbox.

The research behind how brands get seen now — the Signal Files, the moment they publish. No noise.

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